It is after all just a well coded sharing package for annotation and commenting, scoring for clarity and speed. Frame.io eliminates the inefficiencies of video workflows by enabling real-time footage upload, access, and in-line stakeholder collaboration in a secure and elegant experience across surfaces.”Įven so, these capabilities do not seem to add up to the enormous sum paid for them by themselves. “Today’s video workflows are disjointed with multiple tools and communication channels being used to solicit stakeholder feedback. “Whether it’s the latest binge-worthy streaming series, a social media video that sparks a movement, or a corporate video that connects thousands of remote workers, video creation and consumption is experiencing tremendous growth,” Adobe announced. This enables direct uploading to Frame.io for managing and sharing these editing products, either internally or with external clients. The Frame.io web platform was originally designed long before the Adobe acquisition to be part of its customers’ existing processes, by integrating with non-linear editing systems (NLEs) such as Adobe Premiere Pro. Indeed, Adobe argued that the combination of such creative software, including Premiere Pro and After Effects video editing products, with Frame.io’s review and approval functionality would “deliver a collaboration platform that powers the video editing process.” It was this capability for rapid and effective real time collaboration that appealed to Adobe, dovetailing with its existing creative software. Significantly, it enables faster upload than other cloud hosting services, such as Vimeo, Box, Dropbox and others. The key though is that it allows frame-accurate feedback and comments, annotations and approvals in real time. Since then, the Frame.io platform has matured to orchestrate video creation by centralizing media assets, including scripts, storyboards, and work-in-progress. They then founded Frame.io in 2014 to bring this to market. Competitors include big names in the field with long established pedigrees, such as Avid and Microsoft, with Adobe eager, or even desperate, to gain a major stake in the field at a stroke.įrame.io was itself rooted in software developed in-house by Emery Wells, a post production company owner, and technologist John Traver, to solve their own workflow problems. It's so easy to use and saves so much time.The move gives Adobe a stake in this fast-growing camera to cloud field and strengthens its position in remote video production, but analysts were still aghast at the eye watering sum paid.Īdobe, however, was like some others caught napping by the surge in demand for such video collaboration software and reckoned it did not have time to develop its own in-house equivalent before its competitors had become too entrenched. I can revisit feedback by clicking on a comment in the review window, and it takes me to the exact point of criticism in the timeline. Now, the integration between the application and our software is seamless. It was cryptic, and feels archaic in hindsight. Before applications like Frame.io, we had to reference emails with timecodes and then decipher what the client is asking to have changed. After Effects, Premiere Pro) using a plug-in. Frame.io interacts with video editing software (i.e.I've not used this feature extensively, so I'm unsure of how well it works, but the option is available. Users can also create live presentations to walk clients through a video as well. Producers can send review links within the application or copy and paste the link into an email, whichever their preference. The software is simple to use and I never have issues with uninformed or flustered clients because of it. It does this without taking the user to a new page and risk confusing a client. If a user is new to the application, the software determines this and a short tutorial video pops up and teaches the new user how to interact with the application. This allows for making nuanced critiques that are otherwise difficult to convey without using screengrabs or long email threads. I don't like that this window is overexposed and is distracting me from looking at the interview). Users can draw on a frame using a non-destructive marker to make specific feedback (e.g. Users can leave public or private comments and start and stop on whichever video frames they choose. Frame.io provides an intuitive interface for clients to leave detailed feedback on videos they've hired us to produce.OSS/BSS (Operations Support/Business Support).Security Information and Event Management (SIEM).Integration Platform as a Service (iPaaS).
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